Twitch is a popular streaming platform with 7.57 million active streamers around the world as of 2021, according to Statista. When I say streaming, I don’t mean like your HBO Max or Netflix, but video game streamers (and other content creators). If you want to become a Twitch Affiliate versus a Partner, what’s required?
Twitch Affiliates need to have streamed for at least eight hours per stream and do seven streams over 30 days with three concurrent viewers and 50 followers. Twitch Partners need to have streamed for at least 25 hours in 30 days with 75 concurrent viewers and over 50 followers.
There’s a lot more information to unpack in today’s article. I’ll talk about the difference between Twitch Affiliates and Twitch Partners as well as the perks of reaching either level, so make sure you keep reading! You certainly won’t want to miss it.
What Is a Twitch Affiliate? How Do You Become One?
So let’s say you want to stream video games and earn some extra income. After all, with streamers such as TimTheTatman, xQc, and Summit1g earning millions and millions of dollars per year, it’s more tempting than ever to want a piece of the pie.
Twitch would be the platform to join to get your streaming career underway. As you stream on Twitch for a while, you have the option to become either an Affiliate or a Partner. Let’s start by talking about what it means to be an Affiliate.
Twitch Affiliate Definition
As a Twitch Affiliate, you are now qualified to begin making money when you stream. Although most Twitch streamers will broadcast video game content, Twitch streamers can also produce musical broadcasts as well as creative content of (almost) any kind.
I’ll talk in the next section about what it takes to become a Twitch Affiliate. For now, I’ll say that you can monitor your progress by opening your Twitch Creator Dashboard and using the Path to Affiliate Achievement feature.
There, you can see how well you’re gaining viewership and followers. You want both numbers to grow.
If you fulfill the Affiliate requirements, you’ll receive an official Twitch email informing you of your eligibility.
The email acts as your invitation into the Affiliate Program. You can then register as an Affiliate by sharing your contact information, your tax information, your payment info, and agreeing to the Twitch Affiliate Agreement terms.
Now, whenever you go live on stream, you will get Channel Points. These points allow your chat audience to use emotes. You also have the option to highlight live chat messages of your choice.
Further, you can begin monetizing your Twitch channel in a multitude of ways. I’ll talk more about these methods later, so be sure to check that out!
Of the 9.5 million Twitch users who broadcast at least monthly, just 1.2 million of them are Twitch Affiliates, says Business of Apps in a 2022 report.
That’s not many, so it’s not easy to become an Affiliate. It is worth it though!
Twitch Affiliate Requirements
How do you become a Twitch Affiliate? Within 30 days, you must acquire 50 followers (or more, but at least 50).
In those same 30 days, you must have had three concurrent viewers, with more allowed, of course. Plus, you must have gone live or broadcasted on your Twitch account on seven separate occasions in that same 30 days.
The time spent streaming must have amounted to 500 minutes.
What Is a Twitch Partner? How Do You Become One?
Once you’re a Twitch Affiliate, the door can open wider and your opportunities to earn more money can expand should you become a Twitch Partner.
Let’s talk now about what it means to be a Twitch Partner and how to achieve this momentous milestone for yourself.
Twitch Partner Definition
For many streamers, being a Twitch Partner is the penultimate achievement on Twitch. It means that you’re in the most elite group of streamers that Twitch has to offer.
You’re not necessarily a gamer as a Twitch Partner, but someone who showcases art, has a Twitch talk show, plays music, or produces any other type of creative content.
While you must meet certain requirements to become a Twitch Partner (that I’ll talk more about shortly), there’s more to it than that. Twitch itself will review your account and ultimately determine whether you become a Partner.
According to this page on Twitch’s website, they will evaluate your streaming schedule and frequency, your average concurrent viewership, and the type and quality of the content you produce.
Twitch says that “Partners are the best broadcasters that the Twitch community has to offer. We are looking for broadcasters that have large viewership and have built up a strong sub-community of their own.
Our Ideal Partner candidates engage their audience, produce amazing content, and find ways to stand out from the crowd. In addition, they are people that we want to represent our brand and are active, participating members of the community.”
To make it clear then, even if you pass most or all the requirements that I’m about to discuss in just a second here, you may not be guaranteed to get Twitch Partner status.
Your account must pass DMCA guidelines, Twitch Community Guidelines, and Twitch Terms of Service rules.
Plus, you must meet a certain level of quality that Twitch wants, and no, they don’t clarify further than the information I shared in the paragraphs above.
Twitch does say that you can reapply if you don’t get in as a Twitch Partner the first go-around, but they do encourage you to reapply at least a month later so your channel can grow before Twitch reevaluates it.
Twitch Partner Requirements
So what are the baseline criteria that Twitch wants in a partner? Here’s what you need to know.
You must have more than 50 followers in the last 30 days to become a Twitch Partner. Further, you must have streamed for at least 25 hours within that month, streaming over 12 of the 30 days.
The average number of viewers that your streams attract should be upwards of 75 people, but more is always better!
You can use the Path to Partner feature to measure your numbers.
If you achieve these milestones, you will be able to apply for Twitch Partner status by filling out an application like you did when becoming a Twitch Affiliate.
You’ll hear back about seven business days after submitting your application regarding whether it was accepted or rejected.
How Do You Earn Money as a Twitch Affiliate or Partner?
Once Twitch invites you into the fold, you have four methods for earning income. These methods do not vary whether you’re a Twitch Affiliate or a Partner.
Let’s take a closer look at how you can rake in the cash now.
When an ad runs on your channel during your stream, now you can earn a cut of the advertising revenue from that ad. You also gain more creative control over the advertisements on your channel as a Twitch Affiliate or Partner.
For example, you can determine the frequency of ads as well as the length.
If you wanted, you could run ads every five minutes. This would increase your ad revenue, but it might annoy your audience. That would also be the case with ads that are too long.
Thus, having this kind of power requires you to follow a careful balancing act. Keep in mind that you have plenty of other options for earning revenue besides Twitch advertising.
For example, you can earn money just by choosing to play certain games. If you stream a game that Twitch sells in its collection and then one of your audience members buys the game through your channel, you earn a five percent revenue share on the purchase.
Your Twitch subscribers can give you Bits, which are Twitch donations that are equivalent in value to one cent USD. You’ll notice Bits are emotes that are shaped like gems.
The purpose of donating Bits is to encourage you to keep it up. They may not be worth very much on their own, but if a lot of subscribers give you a lot of Bits, they can add up over time.
The bulk of your earnings as a Twitch Affiliate or Partner will likely come from subscribers. These are special audience members that you accept.
A subscriber is someone who pays anywhere from $4.99 to $24.99 per month depending on the subscription tier. Subscribers can choose to pay once only or continue paying for as long as they’re interested in supporting the channel.
To differentiate subscribers from the average viewer, they’re usually given access to special emotes and/or they get other one-of-a-kind perks that non-subscribers cannot access.
How Much Money Can You Earn as a Twitch Affiliate vs. Partner?
Is it worth it to take the extra time to work hard, build your audience, and become a Twitch Partner after earning your way to Affiliate status?
If you can, then I say absolutely, yes, go for it. According to streaming resource Stream Scheme, if you’re within the top 10,000 streamers on Twitch, you can earn $904 a month.
Those streamers who are within the top 1,000 bring home approximately $7,063 per month. If you’re in the upper echelon of streamers in the top 100, then your earnings could be up to $32,850 a month!
Even if you crack into the top 10,000 streamers, that’s enough extra cushioning where you can stay on top of house and car maintenance and maybe begin saving up for a trip or a new fridge or whatever you need.
Those streamers in the top 1,000 will rake in enough money that you could consider maybe focusing on Twitch full-time rather than working nine-to-five.
If you’re in the cutthroat top 100 Twitch streamers, you’re earning major bank and shouldn’t have to work outside of Twitch!
What Are the Benefits of Being a Twitch Partner?
Besides the satisfaction that comes with knowing that you’re the cream of the crop as far as Twitch streamers go, why else should you aspire to be a Twitch Partner?
For these benefits, of course!
To keep competitive gaming fair, as a Twitch Partner, you’re free to delay your broadcast by 15 minutes or less.
Your Twitch audience has the freedom to adjust video quality when watching your streams by using guaranteed video transcodes. Non-Partners get transcodes by capacity only.
From time to time, Twitch will offer you opportunities that only Partners receive. These can include access to Streamer Zones, Partner Panels, Meet & Greets, and Partner Spotlights among other opportunities.
If you want to group together with your gaming buddies, you can now create a Stream Team as a Twitch Partner.
Since you’re among Twitch’s most valuable content producers, you get your very own dedicated support team that’s ready to help you whenever you need it. The turnaround time, Twitch notes, is between one and two business days.
Better VOD Storage
Twitch Affiliates have VOD storage options, but yours are better. You can re-broadcast old videos, introduce premieres, and store your VODs for up to 60 days. Affiliates only get 14 days of VOD storage.
Channel Customization Options
You can also connect with your audience in more meaningful ways once you’re a Twitch Partner. For instance, you can introduce three lifetime channel subscriptions to your family or friends as your subscriber count grows.
That’s not all! You can roll out Verified User Badges, Cheermotes, Custom Bit Badges, Custom Emoticon prefixes, and Custom Chat Badges. Engaging your chat will be very rewarding!
If you’re getting started on Twitch as a content creator, musician, or video gamer, you can become an Affiliate or a Partner. Being a Twitch Affiliate is the first step on the road to becoming a Partner and ensures you can earn money from your channel.
Although not just any channel will get chosen for Twitch Partner status, those that do earn a lot more money and gain access to exclusive perks and rewards!